James Won with a ceremonial elder of Borneo at the Serumpun Sarawak pavilion, Expo 2025 Osaka. Photograph by Bonnie Yap.
2014 to 2026

The public record

Twelve years of press in English, Chinese and Bahasa Malaysia, from editors who took the time to read the work closely.

Speaking

25 November 2026 · Serdang, Selangor

Women in Sustainability Forum 2026

Panellist · Panel 2: Green Economy for Corporates and Entrepreneurs · 10.40 to 11.40am

School of Business and Economics, Universiti Putra Malaysia

Event details 28 November 2026 · Kuala Lumpur

TEDxBangsar Baru

Speaker · A talk of up to eighteen minutes

Universiti Malaya

Event details

All talks and panels

Browse the record

All 344 entries. Search by outlet or title, or open a drawer to filter.

Film and video is published officially through Metta Studio, the channel of record. Filter by Format, then Video, for the catalogue.

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344 entries

Press Kit

Biographies, honours, portraits on request, and a direct line for press enquiries.

Short biography

James Won (文明辉) is a Malaysian chef and cultural strategist, and Co-Founder and Custodian of Serumpun Sarawak. He trained in Paris and Lyon, in the Lyonnaise bouchon tradition, and in the precision of Japanese yōshoku, and spent fourteen years in Malaysian food and beverage, twelve of them in fine dining, cooking contemporary French cuisine with Modernist techniques. He holds two French knighthoods: Chevalier de l’Ordre des Coteaux de Champagne, the Champagne confraternity, in November 2014, and Chevalier de l’Ordre du Mérite Agricole, a French state order, on 1 July 2024. He is the first Malaysian to hold both. He is Malaysia’s first Krug Ambassade Chef and Gaggenau’s first Malaysian Culinary Partner and Ambassador, and the inaugural ambassador for The Plan luxury kitchen atelier and for Mepra. UNESCO Creative City of Gastronomy Kuching has endorsed his conservation work on Sarawak’s indigenous gastronomy.

Full press kit: long biography, headshots, brand-mark requests, media contact

Questions answered

What is in the Media Centre?

Featured pieces, a searchable record of every press entry since 2014 in English, Chinese and Bahasa Malaysia, the speaking engagements still to come, and the press kit. All speaking engagements have their own page.

What does the press kit include?

Short and long biographies, the record of honours and ambassadorships, the list of maisons, portraits and brand marks on request, and the press contact. Open the press kit.

Can I use the portraits and brand marks?

With written permission. The portraits and brand marks are James Won's intellectual property, and high-resolution files are issued once use is authorised. Some event or maison photography also needs the maison's approval, which is arranged on request. Write to connect@chefjameswon.com.

How do I request an interview or check a fact?

Write to connect@chefjameswon.com with your outlet and your deadline. The same address handles interviews, profiles, broadcast appearances, photograph and brand-mark requests, and fact-checking.

Where can I watch films about James Won's work?

Film and video is published through Metta Studio on YouTube, its official channel. In the press archive on this page, filter by Format, then Video, for the catalogue.

Search the archive

Try Krug Chef's Table, Mortlach, Locally Sauced, Mérite Agricole, Ryoutei, or Serumpun Osaka.